Teist Aromas
Teist Aromas is a company website with an integrated e-commerce platform built for a Spanish flavouring company operating in the food industry. Teist Aromas supplies food-grade flavour ingredients and aromatic compounds to clients across Europe and the Americas, and the website serves as the company’s primary digital storefront and informational hub.
The e-commerce functionality is currently disabled for business reasons.
Project Overview
The website was designed to serve a dual purpose: presenting Teist Aromas as a professional and trustworthy supplier within the food ingredients sector, while also enabling direct online sales through an integrated e-commerce experience. The site needed to cater to an international audience, with content and product information relevant to buyers in multiple regions. Clear product categorisation, company background information, and straightforward contact options were all essential requirements.
Why WordPress and WooCommerce
WordPress was selected as the CMS for its flexibility, ease of content management, and the strength of its plugin ecosystem. The WooCommerce plugin extended the site into a fully functional online store, allowing the company to list products with detailed descriptions, manage inventory, and process orders. This combination allowed the business to manage both informational content and product listings from a single dashboard, reducing operational complexity. Although the e-commerce functionality has since been disabled, the underlying infrastructure remains in place and could be reactivated if business needs change.
SEO and International Reach
Given Teist Aromas’ international client base spanning Europe and the Americas, search engine visibility was a high priority. The Yoast SEO plugin was integrated to manage on-page SEO elements including meta descriptions, title tags, XML sitemaps, and structured data markup. Social network connections were configured to ensure that shared content rendered correctly with appropriate Open Graph and Twitter Card metadata, supporting the company’s social media marketing efforts.
Performance and Reliability
Cloudflare CDN was deployed to serve static assets from edge locations closer to the site’s geographically dispersed audience, improving page load times and providing an additional layer of security against malicious traffic. The site runs on a LAMP stack (Linux, Apache, MySQL, PHP) hosted on a dedicated Linux server, offering a stable and well-understood hosting environment.
Technologies
- WordPress
- Woocommerce (disabled at the moment)
- Cloudflare CDN
- LAMP Stack
- Linux Server
- Yoast SEO
- Social Network Connections
